What the future holds...

Sadly, I could not find any information on what Kenneth Cole hold in the future. My suggestion to the brand would  be to keep staying on top of their fashion "game". People get mad about the controversial campaigns that Cole puts on, but at the end of the day it still helps people know his name worldwide. Also, he fights for good causes. His foundation AWEARness helps in so many different ways and that will make people want to buy his products even more. When you can get on a personal level with people, you can go a long way with them.