Tuesday, October 25, 2011

Where did i find all of this stuff?

Works Cited



http://www.laborlawyers.com/files/13456_California_Murphy%20v.%20Kenneth%20Cole%20Productions%20Inc.PDF










extentions, extensions, extensions...

I think that animal print will always be hot. Alligator skin is expecially good looking on a nice pair of heels. To add onto Kenneth Cole's already impecable collection, I have chosen these pairs of shoes to extend the collection and add some flair! I hope you enjoy.




All of these heels would be essential to any wardrobe and I think would sell very well. Each one is simple yet wild and many women love riding that very thin line of sexy and sophisticated.

Advertisement for Spring 2012

This is my advertisement for Spring 2012. It is for the men's collection.

SPRING 2012

Monday, October 24, 2011

Spring 2012 Preview...




The images i could find previewing the Spring 2012 collection for Kenneth Cole are gorgeous. The warm bright colors really make a statement. With gorgeous reds, purples and yellows how could he go wrong? The materials are very silky and have beautiful drape on the body. This alligator clutch is to die for and is perfect during a time where clutches are big right now. I am excited to see the rest of the collection, wish i could have seen more now.

Kenneth Cole Spring 2011










Kenneth Cole's Spring 2011 Collection pretty much stuck to what a Fall line generally consists of. There are bright colors as well as many white pieces. A cool fabric he used was mesh, as you can see one the pair of army green colored heels above. The mesh mixed with the shiny leather made for a very rugged yet sexy heel. The garments are flowy and the jackets are pretty tailored. The mens stayed masculine while the womens kept a femininity about them. I really liked this collection. He also added some a bags such a backpacks which i thought was an interesting addition to an already fabulous collection.

Kenneth Cole Fall 2011











This collection is very tailored and fitted. There is no sloppiness anywhere to be found in any of the items in the Fall 2011 collection of Kenneth Cole. There are various fabrics including cotton, wool, and even some faux fur. The colors are warm and are the epitome of what one would associate with fall. There are a few bold colors sprinkled throughout the collection, but the camel and neutral colors are very dominant.
Like I said, the tailoring is impecable in this line and the silhouettes are modest while still staying up to date with fashion trends.

Thursday, October 13, 2011

What the future holds...

Sadly, I could not find any information on what Kenneth Cole hold in the future. My suggestion to the brand would  be to keep staying on top of their fashion "game". People get mad about the controversial campaigns that Cole puts on, but at the end of the day it still helps people know his name worldwide. Also, he fights for good causes. His foundation AWEARness helps in so many different ways and that will make people want to buy his products even more. When you can get on a personal level with people, you can go a long way with them.

Go Green


1. One way that Kenneth Cole had an environmental impact was a partnering with Soles4Soles. AWEARness, The Kenneth Cole Foundation partnered with Sole4Soles on a nationwide show drive and launch of a retail program to raise money for the construction of a community wellness center in Haiti. The program encouages customers to bring in their new or gently worn shoes, and donate funds to support the building of the center.


“I believe we have a responsibility to continue helping the people of Haiti rebuild their communities.  Even though it’s been over a year since the earthquake, the area remains much the same today, and the people still need our help,” says Kenneth Cole.  “Over the last 18 years we have collected more than 1.5 million pairs of shoes for those in need, and I felt the time was right to expand the initiative by building a Community Wellness Center that provides much needed healthcare and education for Haitians, and that will hopefully function as an anchor for the community.”



 2. Another way they make an environmental impact is if you donate a pair of gently worn shoes, or donate $10 or more at the cash register you get 20% off any full-price purchase. The shoes go to Soles4Soles and the money goes to helping build the Community Center in Haiti.


3. Kenneth Cole also donates $1.00 for every “like” they get on Facebook. The money also goes towards the community center they are building for the people of Haiti. 




What do you stand for?

Controversy is in the air.

“What Do You Stand For” is a campaign Kenneth Cole started to ask people their opinion on hot-topics such as gay marriage, abortion, gun control and war.
“It might alienate people. It might turn people off from his brand, but that’s the point. Maybe he doesn’t want those people buying his clothes,” Fashionista.com executive editor Leah Chernikoff told FoxNews.com.
The website has a split screen where you can simply continue through the site to shop for shoes, or click on one of the tabs to further be asked more questions like “Is prejudice against same-sex marrieage a form of minority discrimination?” and “Are anti-war protests unpatriotic?”
Pro-life advocates say their opposition comes not because of the in-your-face pro-choice agenda, but because of how Cole makes light of the issue. Cole compares the decision of a woman making the decision of getting an abortion to choosing which handbag to buy.
Some fashion insiders believe Cole uses controversy to survive in a down market. It is like the saying “Any publicity is good publicity,” at least he is getting people talking.
I am not sure whether or not I agree with this campaign, but Cole isn’t putting his own opinion out there, he is simply trying to get people to address issues that most people try to avoid. I salute his riskiness in this campaign and I enjoy the controversy. 

Murphy v. Kenneth Cole


One of the legal issues Kenneth Cole Productions has faced is the trial Murphy v. Kenneth Cole Productions. Just a little background on the trial is that Murphy was a store manager at Kenneth Cole for approximately two years. After Murphy no longer worked at the store, his friend encouraged him to take the company to trial for being unpaid for the extensive hours he put into it. The link below tells more information on the trial.

http://www.laborlawyers.com/files/13456_California_Murphy%20v.%20Kenneth%20Cole%20Productions%20Inc.PDF